The Simple Green story began over fourty years ago, long before "environmentally friendly" products were mandated by law. Bruce FaBrizio and his father developed a safer alternative to the toxic cleaners then being used to remove tannic acid, a by-product of coffee roasting, from roasting machinery. It took three years to perfect the biodegradable, not-toxic, non-flammable, non-abrasive formula. After its initial success, Bruce began selling Simple Green to automotive and industrial customers in 55-gallon drums; which he delivered in his van, for use as a cleaner on equipment and floors.
In 1979, just as initial retail marketing efforts were beginning to pay off, Bruce's father died. Bruce managed to keep the business alive and in 1981 gave his company the name it continues to carry - Sunshine Makers, Inc. Simple Green was then introduced nationally into several new markets including Hardware/Do It Yourself, consumer grocery & drug, GSA (government) and Club-Store classes of trade. In the early 1990s, Bruce created the Environmental Technology Division within his company in order to define the cutting edge of today's cleaning solutions and solidify his company's high standards for environmental responsibility.
Today, Sunshine Makers, Inc. is headquartered in Huntington Beach, CA with satellite offices all over the globe. Despite the company's extensive growth, one thing has remained unchanged - its commitment to environmental responsibility and human safety. The safety and efficacy claims made by Simple Green have been proven repeatedly by independent laboratories and third party testing facilities. Based upon environmental test data and credentials, Simple Green was the first cleaner ever to carry the iconic International Red Cross Disaster Relief symbol on its label. Today, Simple Green products are part of the US EPA Safer Choice, USDA Biobased, and Green Seal programs, listed in the EPA National Oil and Hazardous Substances Pollution Contingency Plan, carry NSF registrations, meet LEED building requirements, and more. Most importantly, however, they meet Bruce's unwavering mission to provide products that work better than expected, are safer than thought possible and are made in the USA.
Bruce lives in Corona Del Mar, California with his wife Viviana and their happy family of pampered pooches.